Pain logo

The conceptual planning for the 39th Annual Guelph Sexuality Conference revolves around "pain", incorporating images proposed by the conference staff, including a lighthouse, a storm, a plant growing through cracks, and neurons. Through the design process, the idea of the lighthouse (pain as a means of guiding through tumultuous episodes) won over. 

The "pain" logo in completion, with title below, using the lighthouse concept.
The "pain" logo using the concept of the plant growing through cracks.
The final edit, found on http://guelphsexualityconference.ca/, as designed by the in-house graphic designer.
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